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A Return to Normalcy in India?

More discretionary spending, according to FMCG quarterly reports.

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By: TOM BRANNA

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The pandemic created a surge in sales for household cleaners and disinfectants throughout India, but as COVID-19 cases dipped, consumers are reducing their purchases of cleaning supplies and focusing on personal care and discretionary products, according to Mint. For example, Dabur India Ltd. said the sanitizer category has become “commoditized” over the last few months and the momentum is lost. Similarly, Marico Ltd. said launches in the hygiene segment, including sanitizer, vegetable ...

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